One product, two markets, one team
One team, building for Korean and US users from the first release. We bring language, payments and local expectations into the same product.
How we scope itWe scope in two stages, the market you enter first and then the second, each with its own fixed price and date.
Where it hurts today
- The Korean product works, but the US version reads like a translation and converts like one.
- The US product needs Korean users, and nobody on the team knows how Naver or KakaoTalk work.
- Two agencies, one in each country, keep contradicting each other.
- The time difference turns every question into a two-day loop.
What we build
- Korean and English written for each market, not translated after the fact
- Search setup for Naver in Korea and Google in the US
- Sign-in and support channels that match local habits, including Kakao sign-in in Korea
- One codebase and one admin, with market-specific content and settings
- A single point of contact who works in both languages
Korea and the US
The differences go deeper than language. Korean buyers check Naver, expect KakaoTalk for support and look for business registration details. US buyers search Google, expect email and Slack, and look for pricing and case studies first.